meet bella

ASPCA Pet Health Insurance needed a series of broadcast spots that maximized impressions. Tasked with only using stock footage, we crafted a story so impactful, the brand ended up investing in ad slots for multiple spots to run during the 2024 Puppy Bowl on XX on Superbowl Sunday, resulting in over 31.3 million national impressions.

Role: Creative Director

Agency: SomeOddPilot

Client: ASPCA Pet Health Insurance

  • Creative Director: Kara Hamilton

    Editor / Sound Designer: Ellie Hall

    Integrated Producer: Alexandra Buhrow

    Account Lead & Music Supervisor: Jessie Labelle

    Colorist: Aliya Haq

    Strategy & Copy: Patrick Collins, Landon Groves