darn it

Darn Tough came to us with a great product and a lifetime guarantee that covered almost everything, and wanted to boost brand awareness on their durable socks. So we brought to life a campaign and spot that made their brand name and quirky personality front and center with a series of “darn its”, focusing on the three most absurd scenarios that they previously did not cover under their warrantee. The success of the work led to the company changing their warrantee to actually cover the most absurd of sock catastrophes, including everything highlighted in our video.

Role: Director, Creative Director

Agency: SomeOddPilot

Client: Darn Tough Socks

  • Director: Kara Hamilton

    Creative Director: Kara Hamilton

    Copywriter: Landon Groves

    Editor / Sound Designer: Ellie Hall

    Producer: Katey Meyer

    Integrated Producer: Abigail Lipp

    Account Manager: Ellen Evangelides

    Strategist: Patrick Collins

    Music Supervisor: Jessie LaBelle

    Clients: Gabe Aceves, Dan Romanelli

    1st AD: Alex Gilbert

    DP: Taylor Russ

    1st AC: Mike Chan

    Gaffer: Cain Czopek

    Key Grip: Nicholas Gomez

    Sound: Henrique Campos

    Photographer: Carson Brown

    Photo Assist: Matt Mimiaga

    Art Dept: Roma Oeh, Cristina Chavez, Karly Yegehiaian

    HMU: Jihyun Kim

    Talent: Micah Flamm, Mikaila Maei, Darlene Aniebonam, Zachary Staben

    Voiceover Artist: Clint Morrison

    Colorist: Ben Cerauli

    Sound Mixer: Benjamin Kruse

    Talent: Micah Flamm, Mikaila Maei, Darlene Aniebonam, Zachary

    Dog Handler: Linda Anderson

    Falcon Trainer: Kate Marden

    Home Location, Owner: Linda Evangelides

    Special Thanks: Johnny Palumbo, Lauren McLaughlin, and Dave Knoblauch

behind the scenes

Directing very well-trained falcons and dogs, leaf blowing socks off clotheslines, and trying to destroy nearly indestructible socks…all in a day’s work!