grow / beautiful

Davines asked us to develop a global integrated campaign to coincide with the launch of their first ever hair & body product made entirely from sustainable agriculture practices. The creative direction led with the key belief that our connection with the Earth is something sacred and worth protecting—that what’s happening inside a budding plant is happening within each of us. That our planet’s growth is our growth. And we only grow beautiful when we grow together.

Role: Creative Director

Agency: SomeOddPilot

Client: Davines

Creative Director: Kara Hamilton
DP: Jeremy Freedberg
Cam Op: Taylor Russ
Editor & Sound Design: Jeremy Freedberg
Producer + Stylist: Katey Meyer
Account Lead: Rachel Williams
Line Producer: Ellen Evangelides
AD + Producer: Leila Sherbini
Production Assistant: Spencer Elliot-Hair
Colorist: Robert Morrow
Music Supervision: Jessie Labelle
Product Video Edit & Additional Anthem Editing: Aliya Haq
Photography: Carson Davis Brown
Product Photography: Bethany Puterbaugh
Designers: Freddy Eschrich, Andrea Dunn, Jon Aguayo
Strategy & Copy: Patrick Collins, Annika Weilander, Chauncey Hollingsworth, Ashley DeJesus, Peter Corey
Creative Oversight: Chris Eichenseer
Talent: Emily Rose, Kieran Lewis, Ariana Borroto, Kapri Hockaday

2022 Brand Anthem Video

design system

Inspired by looking within to look forward, we created a world that felt hopeful and natural. Dawn colors laid the base. Scientific annotations for process. And lumen print ingredient imagery created by physically scanned ingredients.

lifestyle photography

Contrary to other beauty campaigns, perfectly manicured hair wasn’t the focus. We showcased nature, through the perspective of the people interacting with it. We wanted the environment to feel magical, yet grounded, and to show our subjects fully enveloped with their setting.