footjoy 100 year video

Footjoy tasked us with creating an 100 year video that properly celebrated their 100 year legacy as an iconic brand in the game of golf. We brought this multifaceted story to life by collaging together pivotal golf moments that Footjoy was present for throughout history.

Role: Creative Director, Director

Agency: SomeOddPilot

Client: Footjoy

  • Creative Director: Kara Hamilton

    Editor: Ellie Hall

    Sound Design: Ellie Hall

    Animation: Myra Rivera

    Integrated Producer: Leila Sherbini

    Account Lead: Ellen Evangelides

    Music Supervision: Jessie Labelle

    Design Lead: Sabrina Siegel

    Strategy & Copy: Landon Groves & Patrick Collins

footjoy step forward campaigns

Video and social posts that explored themes of personal progress and showcasing a new crop of diverse, inspiring talent.

Role: Creative Director

Agency: SomeOddPilot

Client: Footjoy

  • Creative Director: Kara Hamilton

    Editor: Ellie Hall

    Sound Design: Ellie Hall

    Animation: Myra Rivera

    Integrated Producer: Leila Sherbini

    Account Lead: Ellen Evangelides

    Music Supervision: Jessie Labelle

    Design Lead: Sabrina Siegel

    Strategy & Copy: Landon Groves & Patrick Collins

footjoy women’s brand platform

Women have historically been neglected in the golf community. Footjoy made a push to invest understanding and support in this space, and tasked us to help them reposition the brand to give women golfers the attention they’ve earned. Creative direction needed to feel authentic; we reached out to real athletes, we listened to all the insider moments that keep them coming back to the game, and we brought to life a larger design direction and content that had heart, because at the end of the day, the tee is ours.

Role: Creative Director

Agency: SomeOddPilot

Client: Footjoy

  • Creative Director: Kara Hamilton

    DP: Jeremy Freedberg

    Editor: Jeremy Freedberg

    Producer: Lindsey Von Thron

    Line Producer: Madison Ginsberg

    1st AD: Leila Sheribini

    Account Lead: Rachel Williams

    Colorist: Connor Weitz

    Music Supervision: Jessie Labelle

    Photography: Zoe Rain

    Designers: Sophie Frances

    Strategy & Copy: Patrick Collins, Annika Weilander, KK Apple

    Talent: Tatianna Clark, Shasta Averyhardt, Sandy Angulo, Alexis Belton