taste love

Freshie asked us to launch their brand into the world — establishing a recognizable personality to drive brand awareness and sales. “Taste Love” campaign tapped into a unique flavor and feeling that’s fresh, punchy, and playful.
Taste organic. taste fresh. taste summer. taste love.

Role: Creative Director

Agency: SomeOddPilot

Client: Freshie Tequila

  • Creative Director: Kara Hamilton

    DP: Taylor Russ

    Editor: Aliya Haq

    Production + Wardrobe: Katey Meyer, Abigail Lipp

    Account Lead: Ellen Evangelides

    Colorist: Taylor Russ

    Music Supervision: Jessie Labelle

    Photography: Carson Davis Brown

    Designer + Art Dept: Sophie Frances

    Strategy & Copy: Patrick Collins, Annika Weilander, Landon Groves

    Creative Oversight: Chris Eichenseer, Anton Jeludkov

    Talent: Trenae Bynum, Kawan Prather, Andjelina Belcastro, Dominic Colangelo

anthem video

Inspired by the vibrant color palette and energy behind the brand, we created a joyful story that follows our characters’ spontaneous adventures together over the course of one glorious day.

lifestyle photography

bringing energy, freshness, flavor cues, colors, and most of all fun into the tequila seltzer brand.

behind the scenes